E COMMERCE 8 UNITS NOTES – Weebly

 

 

E COMMERCE

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

SREE CHAITHANYA COLLEGE OF ENGINEERING

E COMMERCE

BY

CH.DEEPTHI

ASSISTANT PROFESOR

SREE CHAITHANYA COLLEGE OF
ENGINEERING, KARIMNAGAR

SCCE_CSE

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E COMMERCE

B.Tech IV/CSE IInd semester

Term: 2010-2011

SYLLABUS

UNIT-1: Introduction, Electronic Commerce Framework, the Anatomy of E-Commerce
applications, E-Commerce Consumer applications, E-Commerce organization applications.

UNIT-2: Consumer Oriented Applications, mercantile process models, mercantile models from
the consumer’s perspective, Mercantile from the merchant’s perspective.

UNIT-3: Types of Electronic Payment Systems, Digital Token-Based Electronic Payment
Systems, Smart Cards & Electronic Payment Systems, Credit Card- Based Electronic Payment
Systems, Risk & Electronic Payment Systems, Designing Electronic Payment Systems.

UNIT-4: Electronic Data Interchange, EDI Applications in Business, EDI implementation,
MIME, and value added networks.

UNIT-5: Intra organizational E-Commerce, Macro forces and Internal Commerce, Work flow
Internal Commerce, Supply Chain
automation and Coordination, Customization and
Management(SCM).

UNIT-6: Making a business case for a Document Library, Digital document types, Corporate
Data warehouses, Advertising and Marketing, the new age of Information Based Marketing,
Advertising on Internet, charting the Online marketing process, Market Research.

UNIT-7: Consumer Search and Resource Discovery, information search and Retrieval,
Electronic commerce catalogs or directories, Information Filtering.

UNIT-8: Multimedia and Digital video, Key Multimedia concepts, Digital Video & Electronic
Commerce, Desktop Video Processing, Desktop Video Conferencing.

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Text Books: 1.Frontiers of electronic commerce – Kalakota, Whinston, Pearson

2. E-Commerce, S.Jaiswal – Galgotia

E COMMERCE

1. Introduction:

Unit- I

•

•

•

It is a general concept covering any form of business transaction or information exchange
executed using information and communication technologies (ICT’s)

It includes electronic trading of goods, services and electronic material.

It takes place between companies, between companies and their customers, or between
companies and public administrations.

• Present a range of offerings available in a market segment so that the purchaser can

compare the prices of the offerings and make a purchase decision.

They can be classified by application type:

1. Electronic Markets

Example: Airline Booking System

2. Electronic Data Interchange (EDI)

•

It provides a standardized system

• Coding trade transactions

• Communicated from one computer to another without the need for printed orders and

invoices & delays & errors in paper handling

•

It is used by organizations that a make a large no. of regular transactions

Example: EDI is used in the large market chains for transactions with their suppliers

3. Internet Commerce

•

It is use to advertise & make sales of wide range of goods & services.

• This application is for both business to business & business to consumer transactions.

Example: The purchase of goods that are then delivered by post or the booking of tickets

that can be picked up by the clients when they arrive at the event

2. Scope of E-Commerce:

•

Internet e-commerce is one part of the overall sphere of e-commerce.

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E COMMERCE

3. Electronic Commerce and the trade cycle:

•

It can be applied to all, or to different phases of the trade cycle

• The trade cycle various depending on

(cid:1) The nature of the organizations
(cid:1) Frequency of trade between the patterns to the exchange
(cid:1) The nature of goods and services being exchanged

• Trade cycle support

1. Finding goods and services (referred to as a search & negotiation)

2. Placing the order, taking delivery & making payment (execution and settlement)

3. After sales activities such as warrantee, services etc.

The three generic trade cycles can be identified:

1. Regular, repeat transactions (repeat trade cycle)

2. Irregular transactions, where execution & settlement are separated (credit transactions)

3. Irregular transactions where execution & settlement are combined (cash transactions)

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E COMMERCE

Electronic Markets:

•

•

•

•

It increases the efficiency of the market

It reduces the search cost for the buyer & makes it more likely that buyer will continue
the search until the best buy is found

It exist in commodity, financial markets & they are also used in airline booking system

It is irregular transaction trade

cycle.

Electronic Data Interchange:

• Applications are sending test results from the pathology laboratory to the hospital or

dispatching exam results from exam boards to school

(cid:1) It is used trade exchanges

(cid:1) Users are vehicle assemblers, ordering components for the supermarkets

(cid:1) It is used for regular repeat transactions

(cid:1) It takes quite lot of work to set up systems

(cid:1) It is part of schemes for just-in-manufacture and quick response supply

(cid:1) Mature use of EDI allows for a change in the nature of the product or service

(cid:1) Mass Customization is such an example

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E COMMERCE

Internet Commerce:

(cid:1) The first stage

(cid:2) Advertising appropriate goods and services

(cid:2)

Internet sites offer only information & any further steps down the trade cycle are
conducted on the telephone

(cid:1) The Second stage

(cid:2) An increasing no. of sites offer facilities to execute & settle the transaction

(cid:2) Delivery may be electronic or by home delivery depending on the goods and services

(cid:1) The final stage

(cid:2) After-sales service

(cid:2) On-line support & On-Line services.

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E COMMERCE

Generic Framework of Electronic Commerce
Electronic Commerce Applications

Supply Chain Management
Procurement & Purchasing
Audio and Video on Demand
Entertainment and Gaming

Online Marketing and Advertising
Online Shopping
Online Financial Transaction
Education and Research

Common Business Services Infrastructure
(Security/Authentication, Electronic Payment, Directories/Catalogs)

Multimedia Content & Network Publishing Infrastructure
(Digital Video, Electronic Books, W orld W ide W eb)

Messaging & Information Distribution Infrastructure
(EDI, E-Mail, HyperText Transfer Protocol)

Information Superhighway Infrastructure
(Telecom, Cable TV, W ireless, Internet)

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3. Electronic Commerce Framework

• E-Commerce application will be built on the existing technology infrastructure

(cid:1) A myriad of computers

(cid:1) Communication networks

(cid:1) Communication software

• Common business services for facilitating the buying and selling process

• Messaging & information distribution as a means of sending and retrieving information

• Multimedia content & network publishing, for creating a product & a means to

communicate about it

• The information superhighway- the very foundation-for providing the high way system

along which all e-commerce must travel

• The two pillars supporting all e-commerce applications & infrastructure

• Any successful e-commerce will require the I-way infrastructure in the same way that

regular commerce needs

•

I-way will be a mesh of interconnected data highways of many forms

(cid:1) Telephone,wires,cable TV wire

(cid:1) Radio-based wireless-cellular & satellite

• Movies=video + audio

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• Digital games=music + video + software

• Electronic books=text + data + graphics + music + photographs + video

•

In the electronic ‘highway system’ multimedia content is stores in the form of electronic
documents

• These are often digitized

point-to-point file transfers

• On the I-way messaging software fulfills the role, in any no. of forms: e-mail, EDI, or

• Encryption & authentication methods to ensure security

• Electronic payment schemes developed to handle complex transactions

• These logistics issues are difficult in long-established transportation

4. Anatomy of E-Commerce applications

E-Commerce applications are:

1. Multimedia Content for E-Commerce Applications

2. Multimedia Storage Servers & E-Commerce Applications

i. Client-Server Architecture in Electronic Commerce

ii. Internal Processes of Multimedia Servers

iii. Video Servers & E-Commerce

3. Information Delivery/Transport & E-Commerce Applications

4. Consumer Access Devices

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