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About the Tutorial
This tutorial has been designed to bring out the importance of this social media platform.
Instagram can be used as a successful digital marketing tool for brand promotion.
This tutorial provides details on how to effectively use this medium to make and share
your stories digitally and reach the desired audience, resulting in higher sales and better
user engagement.
This tutorial is for those who wish to strengthen their social presence in the market through
the use of Instagram, which is one of the fastest growing social media platforms.
Audience
Prerequisites
The readers of this tutorial are expected to have a basic understanding of digital marketing
and good communication skills. We assume that you have the creative skills required to
help you stand out in the field of digital marketing.
Disclaimer & Copyright
© Copyright 2018 by Tutorials Point (I) Pvt. Ltd.
All the content and graphics published in this e-book are the property of Tutorials Point (I)
Pvt. Ltd. The user of this e-book is prohibited to reuse, retain, copy, distribute or republish
any contents or a part of contents of this e-book in any manner without written consent
of the publisher.
We strive to update the contents of our website and tutorials as timely and as precisely as
possible, however, the contents may contain inaccuracies or errors. Tutorials Point (I) Pvt.
Ltd. provides no guarantee regarding the accuracy, timeliness or completeness of our
website or its contents including this tutorial. If you discover any errors on our website or
in this tutorial, please notify us at contact@tutorialspoint.com.
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Instagram Marketing
Table of Contents
About the Tutorial …………………………………………………………………………………………………………………. i
Audience ……………………………………………………………………………………………………………………………… i
Prerequisites ………………………………………………………………………………………………………………………… i
Disclaimer & Copyright …………………………………………………………………………………………………………… i
Table of Contents …………………………………………………………………………………………………………………. ii
1.
INSTAGRAM ─ OVERVIEW …………………………………………………………………………………….. 1
What is Instagram? ……………………………………………………………………………………………………………….. 1
Basics of Instagram ……………………………………………………………………………………………………………….. 2
Advantages of Using Instagram ………………………………………………………………………………………………. 2
2.
INSTAGRAM – BUSINESS STRATEGY ……………………………………………………………………….. 4
Ideas to Flip-up Instagram ……………………………………………………………………………………………………… 5
Eyeing Your Competitors ……………………………………………………………………………………………………….. 5
Schedule Instagram Posts ………………………………………………………………………………………………………. 6
Paid Instagram Campaigns …………………………………………………………………………………………………….. 7
3.
INSTAGRAM – INSTALLATION & SIGNUP …………………………………………………………………. 9
Navigating through Instagram ………………………………………………………………………………………………… 9
Instagram Terms …………………………………………………………………………………………………………………. 10
Optimizing Instagram Profile ………………………………………………………………………………………………… 11
4.
INSTAGRAM – POSTING & ENGAGING ………………………………………………………………….. 13
Post Photos and Videos ……………………………………………………………………………………………………….. 13
Foster Engagement ……………………………………………………………………………………………………………… 14
Interact with the Community ……………………………………………………………………………………………….. 15
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Instagram Marketing
5.
INSTAGRAM – ACTIVITY REVIEW ………………………………………………………………………….. 16
6.
INSTAGRAM – FINE TUNING CONTENT …………………………………………………………………. 18
Linking Social Platforms ……………………………………………………………………………………………………….. 18
Adding Filters …………………………………………………………………………………………………………………….. 19
Utilizing Hashtags ……………………………………………………………………………………………………………….. 20
Monitoring Location Tags …………………………………………………………………………………………………….. 21
Reposting ………………………………………………………………………………………………………………………….. 21
7.
INSTAGRAM – MARKETING TOOLS & APPS ……………………………………………………………. 23
Apps to Assist Instagram Posts ……………………………………………………………………………………………… 24
8.
INSTAGRAM – INTEGRATE WITH OTHER PLATFORMS ……………………………………………… 26
Embedding Pictures on Website ……………………………………………………………………………………………. 26
Create and Embed Badges ……………………………………………………………………………………………………. 27
Learning Widgets ………………………………………………………………………………………………………………… 28
Instagram with Facebook …………………………………………………………………………………………………….. 29
9.
INSTAGRAM – ANALYTICS TOOLS ………………………………………………………………………… 30
Tracking and Analysis Tools ………………………………………………………………………………………………….. 30
Calculating Success ……………………………………………………………………………………………………………… 30
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1. Instagram ─ Overview
Instagram Marketing
Instagram is one of the fastest growing social platforms and it has gained immense
popularity over the years. It has become one of the most essential social networks
amongst people, and continues to develop in popularity with over 400+ million dynamic
users a month. It’s no wonder then that businesses of all shapes and sizes are seizing the
opportunity to use Instagram as one of their main marketing channels for brand
awareness. If used properly, Instagram can be a great marketing tool for all sorts of
businesses, whether you are selling a product or a service.
What is Instagram?
Instagram is an online photo sharing social Web service that lets you share your life and
experiences with friends and others through a series of pictures captured with a mobile
device or any other camera. Instagram also supports video uploads and lets the users
instantly share photos on several social sites.
Instagram was founded by Kevin Systrom and Mike Krieger in October, 2010. Its success
caught the eye of the most valuable social network in the world. In April, 2012, Facebook
acquired Instagram for $300 million in cash and 23 million shares of stock, a total purchase
value of nearly $1 billion.
Instagram’s social intrigue was not simply to influence the existing social networks for
sharing, but to build its own, supplemental network. This was a vital choice. The value of
a network is fundamentally in its connections. Through Instagram you can not only connect
and share with your friends, but you can also increase your professional network.
Instagram can be used as a marketing strategy to market your brand.
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