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Programme
de la
formation
ef
SEO Niveau 1
gh
Décembre 2020
Formaseo – Programme de la formation Formaseo Niveau 1
Page 1
Programme de la formation Formaseo
Programme de la formation « Formaseo Niveau 1 : référencement naturel (SEO) et
visibilité sur Google » (durée totale : 10h 25′ 03″)
1. Généralités et définitions (55’20”)
Introduction (7’40”)
Historique des moteurs de recherche (9’17”)
Sur quels moteurs se référencer ? (2’46”)
Référencement versus positionnement (2’42”)
Liens organiques versus liens sponsorisés (3’59”)
Anatomie d’une SERP (8’12”)
Le SEO, c’est du gâteau ! (4’52”)
Positionnement, oui, mais où ? (2’50”)
1 Fonctionnement de la formation (10’23)
2
3
4
5
6
7
8
9
10 Timeline d’un projet SEO (4’11”)
11
12 White hat / Black hat : choisis ton camp !
+ QCM (20 questions)
Le glissement vers la recherche vocale (5’18”)
2. Fonctionnement des moteurs de recherche (58’36”)
(3’33”)
Comment fonctionne un moteur de recherche ? (5’28”)
Les robots, crawlers et spiders (4’50”)
Le cache de Google (2’31”)
Le budget crawl (5’21”)
Sitemap XML, plan de site et navigation naturelle (9’28”)
Pénalités : présentation (3’4″)
Pénalités : actions manuelles (9’35”)
Pénalités : filtres algorithmiques (7’2″)
Panda (5’33”)
1
2
3
4
5
6
7
8
9
10 Penguin (5’44”)
+ QCM (20 questions)
3. Préparation du référencement (41’23”)
Le concept de « longue traîne » (6’18”)
Le (not provided) (3’25”)
Comment trouver vos mots-clés ? (2’32”)
Intérêt d’un mot clé (8’38”)
Faisabilité d’un mot-clé (5’3″)
Fautes de frappe et d’orthographe (5’23”)
Le référencement prédictif (10’4″)
1
2
3
4
5
6
7
+ QCM (20 questions)
Formaseo – Programme de la formation Formaseo Niveau 1
Page 2
(1h46’39”)
4. Les critères techniques “in page”
Petit rappel de HTML (7’50”)
1
Installation de Web Developer (3’25”)
2
La balise
(12’34”)<br />
3<br />
La structuration du texte en balises <hn> (15’36”)<br />
4<br />
La balise meta “description” (5’32”)<br />
5<br />
Balises Schema.org et Rich Snippets (10’30”)<br />
6<br />
La balise meta keywords (2’5″)<br />
7<br />
Les mots en gras (2’22”)<br />
8<br />
Les attributs alt et title (liens, images) (6’28”)<br />
9<br />
Les images (4’4″)<br />
10<br />
Le nom de domaine et l’extension (10’32”)<br />
11<br />
Les sous-domaines (2’16”)<br />
12<br />
13<br />
Les intitulés d’URL (3’57”)<br />
14 Sécurisation HTTPS (4’19”)<br />
15 Compatibilité mobile (5’12”)<br />
16 Temps de chargement des pages (6’55”)<br />
17 Compatibilité W3C (3’2″) </p>
<p>+ QCM (20 questions) </p>
<p>5. Autres points techniques (1h1’20”) </p>
<p>1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11 </p>
<p>Format d’un lien hypertexte (HTML, Javascript) (5’41”)<br />
Les vidéos (6’48”)<br />
Les fichiers PDF et Word (5’1″)<br />
Index Mobile First (4’15”)<br />
Redirections (8’46”)<br />
AMP (6’24”)<br />
Liens de site (Sitelinks) (3’1″)<br />
App Indexing (5’7″)<br />
Désindexation (5’31”)<br />
La balise meta “robots” (2’45”)<br />
Le fichier robots.txt (8’1″) </p>
<p>+ QCM (20 questions) </p>
<p>6. Rédactionnel (1h10’37”) </p>
<p>Notion d’intention de recherche (5’0″)<br />
1<br />
La taille d’un texte (3’32”)<br />
2<br />
Répétition de mots et dosage naturel (2’16”)<br />
3<br />
La casse des lettres (3’1″)<br />
4<br />
L’ordre et l’éloignement des mots (1’41”)<br />
5<br />
Pages mono-concepts (4’27”)<br />
6<br />
La fraîcheur de mise à jour des informations (1’53”)<br />
7<br />
Langue du texte (4’0″)<br />
8<br />
9<br />
Localisation du texte (4’1″)<br />
10 Authorship, AuthorRank (6’38”)<br />
11 Requête principale (RP) (3’31”)<br />
12 Champ lexical (7’22”)<br />
13 Rédaction optimisée SEO (9’50”)<br />
14 Exemple de rédaction (7’25”) </p>
<p>+ QCM (20 questions) </p>
<p>Formaseo – Programme de la formation Formaseo Niveau 1 </p>
<p>Page 3 </p>
<p>7. Les liens (53’3″) </p>
<p>Liens internes et externes, entrants et sortants (5’1″)<br />
Réputation d’une page distante 5’42”)<br />
PageRank (6’22”)<br />
L’attribut Nofollow (4’1″)<br />
Le spam et les pénalités sur les liens (3’59”)<br />
Netlinking (17’7″)<br />
Linkbaiting (10’51”) </p>
<p>+ QCM (20 questions) </p>
<p>8. Conception du site (54’2″) </p>
<p>Le maillage interne (10’20”)<br />
Plan du site (4’23”)<br />
Fichier Sitemap XML (11’19”)<br />
Balises de pagination (3’29”)<br />
Duplicate Content (13’57”)<br />
Le cocon sémantique (10’34”) </p>
<p>+ QCM (20 questions) </p>
<p>9. Autres façons de se référencer (40’28”) </p>
<p>Google Actualités (10’35”)<br />
Google My Business (référencement local) (6’49”)<br />
Les réseaux sociaux (4’39”)<br />
Le Knowledge Graph (5’13”)<br />
La Position Zéro (6’16”)<br />
Les featured snippets (6’56”) </p>
<p>+ QCM (20 questions) </p>
<p>10. Suivi du référencement (39’45”) </p>
<p>Tableau de bord SEO (2’19”)<br />
Search Console : comment se connecter (4’48”)<br />
Search Console : principales fonctionnalités (10’43”)<br />
Indexation (10’2″)<br />
Positionnement (5’49”)<br />
Analytics (6’4″) </p>
<p>1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7 </p>
<p>1<br />
2<br />
3<br />
4<br />
5<br />
6 </p>
<p>1<br />
2<br />
3<br />
4<br />
5<br />
6 </p>
<p>1<br />
2<br />
3<br />
4<br />
5<br />
6 </p>
<p>Le SEO international (12’45”)<br />
Faut-il internaliser ou sous-traiter un référencement ? (6’25)<br />
Quelles garanties un référenceur peut-il proposer ? (4’44”)<br />
Combien coûte un référencement ? (6’19”)<br />
Les différentes étapes d’un projet SEO (4’44”) </p>
<p>+ QCM (20 questions) </p>
<p>11. Stratégie SEO (34’57”) </p>
<p>1<br />
2<br />
3<br />
4<br />
5 </p>
<p>+ QCM (10 questions) </p>
<p>Formaseo – Programme de la formation Formaseo Niveau 1 </p>
<p>Page 4 </p>
<p>12. Conclusion (6’50”) </p>
<p>Conclusion : la check-list SEO (6’50”) </p>
<p>1 </p>
<p> + Examen/QCM final (20 questions) </p>
<p>La formation est émaillée de nombreux exemples et exercices concrets visant à expliciter du mieux possible les<br />
informations fournies.<br />
Ce programme est fourni à titre indicatif, il peut être modifié sans préavis en fonction de l’actualité des moteurs<br />
de recherche. </p>
<p>Il ne nous reste plus qu’à vous souhaiter<br />
une excellente formation SEO ! </p>
<p>Et, bien sûr, par la suite, un excellent référencement ! 🙂 </p>
<p>Pour tout commentaire :<br />
https://www.formaseo.fr/page/formulaire-de-contact-formaseo </p>
<p>Merci à vous ! </p>
<p>Olivier Andrieu, fondateur du site Formaseo.fr </p>
<p>Formaseo – Programme de la formation Formaseo Niveau 1 </p>
<p>Page 5</p>
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<div class="jeg_ad jnews_mobile_sticky_ads "></div><script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"article","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/docs.wikilivre.org\/read\/programme-abondance-toute-lactualite-sur-le-seo-et\/"},"dateCreated":"2021-09-16 02:48:46","datePublished":"2021-09-16 02:48:46","dateModified":"2021-07-17 17:25:25","url":"https:\/\/docs.wikilivre.org\/read\/programme-abondance-toute-lactualite-sur-le-seo-et\/","headline":"Programme – Abondance – Toute l’actualit\u00e9 sur le SEO et …","name":"Programme – Abondance – Toute l’actualit\u00e9 sur le SEO et …","articleBody":"[embeddoc url=\"https:\/\/www.abondance.com\/formaseo\/Programme-formaseo-niveau-1.pdf\" width=\"550px\" height=\"700px\" download=\"none\"]\r\n\r\n \r\n\r\n[elementor-template id=\"7966\"]\r\n\r\n \r\n\r\nProgramme \nde la \nformation \n\n \n\n \n\nef \nSEO Niveau 1 \ngh \n\n \n \n \n \n \n \n \n \n \n \n \nD\u00e9cembre 2020 \n\n \n\nFormaseo - Programme de la formation Formaseo Niveau 1 \n\nPage 1 \n\n \t\n\n \nProgramme de la formation Formaseo \n \n\nProgramme de la formation \u00ab Formaseo Niveau 1 : r\u00e9f\u00e9rencement naturel (SEO) et \nvisibilit\u00e9 sur Google \u00bb (dur\u00e9e totale : 10h 25' 03\") \n \n1. G\u00e9n\u00e9ralit\u00e9s et d\u00e9finitions (55'20\") \n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\nIntroduction (7'40\") \nHistorique des moteurs de recherche (9'17\") \nSur quels moteurs se r\u00e9f\u00e9rencer ? (2'46\") \nR\u00e9f\u00e9rencement versus positionnement (2'42\") \nLiens organiques versus liens sponsoris\u00e9s (3'59\") \nAnatomie d'une SERP (8'12\") \nLe SEO, c\u2019est du g\u00e2teau ! (4'52\") \nPositionnement, oui, mais o\u00f9 ? (2'50\") \n\n1 Fonctionnement de la formation (10'23) \n2 \n3 \n4 \n5 \n6 \n7 \n8 \n9 \n10 Timeline d'un projet SEO (4'11\") \n11 \n12 White hat \/ Black hat : choisis ton camp ! \n \n+ QCM (20 questions) \n \n\nLe glissement vers la recherche vocale (5'18\") \n\n \n\n \n2. Fonctionnement des moteurs de recherche (58'36\") \n \n\n \n\n \n\n (3'33\") \n\nComment fonctionne un moteur de recherche ? (5'28\") \nLes robots, crawlers et spiders (4'50\") \nLe cache de Google (2'31\") \nLe budget crawl (5'21\") \nSitemap XML, plan de site et navigation naturelle (9'28\") \nP\u00e9nalit\u00e9s : pr\u00e9sentation (3'4\") \nP\u00e9nalit\u00e9s : actions manuelles (9'35\") \nP\u00e9nalit\u00e9s : filtres algorithmiques (7'2\") \nPanda (5'33\") \n\n \n\n \n1 \n2 \n3 \n4 \n5 \n6 \n7 \n8 \n9 \n10 Penguin (5'44\") \n \n+ QCM (20 questions) \n \n\n \n\n \n3. Pr\u00e9paration du r\u00e9f\u00e9rencement (41'23\") \n \n\n \n\n \n\n \n\n \n\n \n\nLe concept de \u00ab longue tra\u00eene \u00bb (6'18\") \nLe (not provided) (3'25\") \nComment trouver vos mots-cl\u00e9s ? (2'32\") \nInt\u00e9r\u00eat d'un mot cl\u00e9 (8'38\") \nFaisabilit\u00e9 d\u2019un mot-cl\u00e9 (5'3\") \nFautes de frappe et d\u2019orthographe (5'23\") \nLe r\u00e9f\u00e9rencement pr\u00e9dictif (10'4\") \n\n \n1 \n2 \n3 \n4 \n5 \n6 \n7 \n \n+ QCM (20 questions) \n \n\n \n\n \n\n \n \n \n \n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\nFormaseo - Programme de la formation Formaseo Niveau 1 \n\nPage 2 \n\n \t\n\n(1h46'39\") \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n4. Les crit\u00e8res techniques \"in page\" \n \n\n \n\n \n\n \n \nPetit rappel de HTML (7'50\") \n1 \nInstallation de Web Developer (3'25\") \n2 \nLa balise <title> (12'34\") \n3 \nLa structuration du texte en balises <hn> (15'36\") \n4 \nLa balise meta \"description\" (5'32\") \n5 \nBalises Schema.org et Rich Snippets (10'30\") \n6 \nLa balise meta keywords (2'5\") \n7 \nLes mots en gras (2'22\") \n8 \nLes attributs alt et title (liens, images) (6'28\") \n9 \nLes images (4'4\") \n10 \nLe nom de domaine et l'extension (10'32\") \n11 \nLes sous-domaines (2'16\") \n12 \n13 \nLes intitul\u00e9s d\u2019URL (3'57\") \n14 S\u00e9curisation HTTPS (4'19\") \n15 Compatibilit\u00e9 mobile (5'12\") \n16 Temps de chargement des pages (6'55\") \n17 Compatibilit\u00e9 W3C (3'2\") \n\n \n\n \n\n \n\n \n\n+ QCM (20 questions) \n \n\n \n5. Autres points techniques (1h1'20\") \n \n\n \n\n \n\n \n\n \n\n \n\n \n1 \n2 \n3 \n4 \n5 \n6 \n7 \n8 \n9 \n10 \n11 \n\nFormat d'un lien hypertexte (HTML, Javascript) (5'41\") \nLes vid\u00e9os (6'48\") \nLes fichiers PDF et Word (5'1\") \nIndex Mobile First (4'15\") \nRedirections (8'46\") \nAMP (6'24\") \nLiens de site (Sitelinks) (3'1\") \nApp Indexing (5'7\") \nD\u00e9sindexation (5'31\") \nLa balise meta \"robots\" (2'45\") \nLe fichier robots.txt (8'1\") \n\n \n\n+ QCM (20 questions) \n \n \n6. R\u00e9dactionnel (1h10'37\") \n \n \n\n \n\n \n \n \n\n \n\n \n\n \n\n \n\n \n\n \nNotion d'intention de recherche (5'0\") \n1 \nLa taille d\u2019un texte (3'32\") \n2 \nR\u00e9p\u00e9tition de mots et dosage naturel (2'16\") \n3 \nLa casse des lettres (3'1\") \n4 \nL\u2019ordre et l\u2019\u00e9loignement des mots (1'41\") \n5 \nPages mono-concepts (4'27\") \n6 \nLa fra\u00eecheur de mise \u00e0 jour des informations (1'53\") \n7 \nLangue du texte (4'0\") \n8 \n9 \nLocalisation du texte (4'1\") \n10 Authorship, AuthorRank (6'38\") \n11 Requ\u00eate principale (RP) (3'31\") \n12 Champ lexical (7'22\") \n13 R\u00e9daction optimis\u00e9e SEO (9'50\") \n14 Exemple de r\u00e9daction (7'25\") \n \n+ QCM (20 questions) \n \n\n \n\n \n\n \n\nFormaseo - Programme de la formation Formaseo Niveau 1 \n\nPage 3 \n\n \n\n \n\n \n\n \n\n \n\n \n\n\t\n\n7. Les liens (53'3\") \n \n\n \n\n \n \n\nLiens internes et externes, entrants et sortants (5'1\") \nR\u00e9putation d\u2019une page distante 5'42\") \nPageRank (6'22\") \nL'attribut Nofollow (4'1\") \nLe spam et les p\u00e9nalit\u00e9s sur les liens (3'59\") \nNetlinking (17'7\") \nLinkbaiting (10'51\") \n\n \n\n+ QCM (20 questions) \n \n \n8. Conception du site (54'2\") \n \n \n\n \n\n \nLe maillage interne (10'20\") \nPlan du site (4'23\") \nFichier Sitemap XML (11'19\") \nBalises de pagination (3'29\") \nDuplicate Content (13'57\") \nLe cocon s\u00e9mantique (10'34\") \n\n+ QCM (20 questions) \n \n\n \n\n \n\n \n9. Autres fa\u00e7ons de se r\u00e9f\u00e9rencer (40'28\") \n \n\n \n\n \n\n \n\n \nGoogle Actualit\u00e9s (10'35\") \nGoogle My Business (r\u00e9f\u00e9rencement local) (6'49\") \nLes r\u00e9seaux sociaux (4'39\") \nLe Knowledge Graph (5'13\") \nLa Position Z\u00e9ro (6'16\") \nLes featured snippets (6'56\") \n\n \n+ QCM (20 questions) \n \n10. Suivi du r\u00e9f\u00e9rencement (39'45\") \n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \nTableau de bord SEO (2'19\") \nSearch Console : comment se connecter (4'48\") \nSearch Console : principales fonctionnalit\u00e9s (10'43\") \nIndexation (10'2\") \nPositionnement (5'49\") \nAnalytics (6'4\") \n\n \n\n \n\n \n\n \n\n \n1 \n2 \n3 \n4 \n5 \n6 \n7 \n\n \n1 \n2 \n3 \n4 \n5 \n6 \n\n \n1 \n2 \n3 \n4 \n5 \n6 \n\n \n1 \n2 \n3 \n4 \n5 \n6 \n\n \n\n \n\n \n\n \n \n \n\n \n\n \n\n \n\n \n\n \nLe SEO international (12'45\") \nFaut-il internaliser ou sous-traiter un r\u00e9f\u00e9rencement ? (6'25) \nQuelles garanties un r\u00e9f\u00e9renceur peut-il proposer ? (4'44\") \nCombien co\u00fbte un r\u00e9f\u00e9rencement ? (6'19\") \nLes diff\u00e9rentes \u00e9tapes d'un projet SEO (4'44\") \n\n \n\n+ QCM (20 questions) \n \n \n11. Strat\u00e9gie SEO (34'57\") \n \n \n\n \n\n \n1 \n2 \n3 \n4 \n5 \n \n+ QCM (10 questions) \n \n\n \n\n \n\n \n \n\n \n \n \n\n \n\n \n\n \n\n \n\n \n\n \n\nFormaseo - Programme de la formation Formaseo Niveau 1 \n\nPage 4 \n\n \t\n\n \n\n \n\n \n\n \n\n12. Conclusion (6'50\") \n \n \n\n \n\n \n \n\n \n \n\n \n \n\nConclusion : la check-list SEO (6'50\") \n\n \n\n \n\n \n1 \n \n\n \n\n \n\n \n\n \n\n \n\n \n + Examen\/QCM final (20 questions) \n \n \nLa formation est \u00e9maill\u00e9e de nombreux exemples et exercices concrets visant \u00e0 expliciter du mieux possible les \ninformations fournies. \nCe programme est fourni \u00e0 titre indicatif, il peut \u00eatre modifi\u00e9 sans pr\u00e9avis en fonction de l'actualit\u00e9 des moteurs \nde recherche. \n \n \n\n \nIl ne nous reste plus qu'\u00e0 vous souhaiter \nune excellente formation SEO ! \n \nEt, bien s\u00fbr, par la suite, un excellent r\u00e9f\u00e9rencement ! :-) \n \n\nPour tout commentaire : \nhttps:\/\/www.formaseo.fr\/page\/formulaire-de-contact-formaseo \n \nMerci \u00e0 vous ! \n \n\nOlivier Andrieu, fondateur du site Formaseo.fr \n\n \n \n\n \n\nFormaseo - Programme de la formation Formaseo Niveau 1 \n\nPage 5","author":{"@type":"Person","name":"admin","url":"https:\/\/docs.wikilivre.org\/read\/author\/admin\/","sameAs":["https:\/\/docs.wikilivre.org"]},"articleSection":["Documents","Formation"],"publisher":{"@type":"Organization","name":"","url":"https:\/\/docs.wikilivre.org","logo":{"@type":"ImageObject","url":""},"sameAs":["http:\/\/facebook.com","http:\/\/twitter.com","#","http:\/\/pinterest.com","http:\/\/instagram.com\/jegtheme"]}}</script>
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